- DotComNirvan is a booming YouTube rap music video creator with over 140,000 subscribers.
- He has made videos for a number of artists including Yeat, Slump6s, Kankan, Matt Ox and midwxst.
- Sorooshian told Insider he’s proud to help artists grow in such a “DIY space.”
Start playing a DotComNirvan music video and prepare to be shaken. The rappers teleport and tap-dance across car roofs until they dissolve into bursts of light. Neon-lit dancers twist against flashing backdrops. The camera twitches like a faulty crane spiraling out of control.
“I love them all, they’re my babies,” DotComNirvan, real name Nirvan Sorooshian, told Insider of his videos, which have reached 39 million views and 140,000 subscribers on YouTube.
The 25-year-old has worked with a range of artists, from Summrs to Autumn! who make plugg (a style of dreamy hip-hop popular online) and “rage beat” rap that uses menacing synthesizers, to teenage midwxst and Glaive, who came out of digicore, an internet-based scene known for its lyrics emo and its experimental pop and rap. He has also collaborated with Yeat and Trippie Redd, who started out on SoundCloud but have since moved closer to the mainstream.
Sorooshian started out as a fan video for a rapper, and has since become a go-to source for internet-boosted underground musicians looking to put graphics on their songs. He helps artists grow and become a mainstay in YouTube’s independent music video scene.
“There is such a wealth of untapped talent in the underground,” he said. “I want to help put that more.”
Sorooshian made his first video in 2016 as a fan
Towards the end of 2016, when Sorooshian was 19, he decided he wanted to get involved in internet rapping in some way. It’s a scene that artists typically explode into via TikTok or SoundCloud, an open platform that allows users to self-post music. It extends to YouTube and Instagram, where users share music videos and announce collaborations. In addition to musicians and videographers, Internet rap has illustrators, managers, blogger reviews, and meme creators. It’s hard to get noticed in this world, but there’s no shortage of niches.
Sorooshian already had experience editing skits for the high school newsletter, he told Insider, and was inspired by Cole Bennett, who remains one of the most subscribed freelance videographers on YouTube, to try his hand at making a rap video. At that time, he had no day job and was studying full time, he said.
“I stopped going to class to work on that animated video,” he recalls, saying he decided to create it for “All The Time 2,” a song by Florida rapper Wintertime, who started on SoundCloud.
He sent the fan video to artist management on a whim, expecting nothing, he said, and woke up to an email saying they were going there. file as a video on Wintertime’s YouTube channel. The clip featuring a cartoon version of the swaggering rapper in pixelated GameBoy landscapes took off and now has 12 million views.
In September 2017, Sorooshian started uploading official videos he made with up-and-coming rappers to his own channel and gradually accumulated fans. At first he said he created them for free, only beginning to charge artists once he was more established.
When he started making videos full-time, he said it took a lot of convincing his parents. “I’m from the Middle East, so school and a solid job was always an expectation,” he said. “Now they love it and they’re super proud of me.”
Sorooshian’s profile rises on YouTube music scene
While the current YouTube music video scene is “thin,” he said, there are a few key figures, including Bennett, who has more than 19 million subscribers with his Lyrical Lemonade channel. There are also many dedicated “first video” pages, Sorooshian said, where people submit videos that have already been completed and hope they get featured.
What separates him from Bennett, he said, is that Bennett has “more of a traditional storytelling aspect to his videos” while Sorooshian’s videos are plotless, aiming to capture the sound of the song.
After shooting footage in person, Sorooshian said, he will spend 12 to 16 hours a day editing video with Adobe Premiere Pro, sometimes until he collapses. “I fell asleep on my keyboard,” he said, and “I got so sick I felt like I was going to vomit.”
While editing, he said a lot of it “is about the beat” and how he matches the song with visions in his brain. One of his biggest videos, Yeat’s “Turban,” features the rapper cowering atop a vehicle. The hyper visuals sync perfectly with Yeat’s screams and pounding synths.
“The thing about Yeat is you have to move fast, he tries to move on with his day,” Sorooshian said of the shoot. “We brought his big body into this warehouse and just had fun.”
Sorooshian’s videos help artists explode
Of all the rappers he has worked with, Sorooshian singles out Jace Salter, or Iayze (pronounced “Jace”), as the person whose profile he has helped raise the most. Over the past six months, Salter has risen to internet fame thanks to the TikTok hit “556 (Green Tip).”
Sorooshian directed two videos for Salter, one of which has more YouTube streams than the actual song on Spotify, while the other has amassed over a million views.
It’s “just a bunch of us kids bonding and making something out of nothing,” he said. “It’s super cool for me, because it’s pure, and I feel really lucky to be a part of it and to be a great player in the game.”